Check out a 5 minute ignite presentation on the appeal of boba and how it has developed into its own culture. Despite being a foreign drink at first, its popularity has exponentially grown in the past decade, especially in California.
Boba is not just a trend.
“Today we’ll focus on Boba Culture, specifically in California and why it’s here to stay. It's become just as important as coffee, so why? Well, boba culture relies primarily on how boba is a social event that acts as a third space."
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